A customer asks Google about your business and gets an answer. Where did that answer come from? Your profile, certainly. But also your website, your reviews, the directories that list you, and, more and more, information Google gathers by itself.
In June 2026, Google added a way for owners to see part of that second group. It is called Collected Info, and it is worth knowing before a customer reads something about you that you never wrote.
What Collected Info is
Google's help pages describe a section called "Review information collected by Google." In it, a verified owner can look at details Google collected about the business from the web or through calls and messages. For each item Google shows its source and the date it was collected. You can confirm the item is accurate or delete it.
As Google describes it, you reach it by opening your Business Profile, choosing Edit profile, and then Collected info. Deleting an item removes it from Google's records, but it does not change other details already on your profile.
Two honest caveats. First, Google says the feature is available for select regions, languages, and business categories, and trade reporting suggests the rollout is still uneven, so your profile may not show it yet. Second, Google can change this at any time. Treat the help page as the authority, not this article.
Why Google asks your phone
Google says it may contact the verified phone number on a profile with automated calls, texts, or WhatsApp messages to confirm business details. Anything you answer may be used to update the profile.
That has a practical consequence. If a message arrives asking whether you are open on Sundays or whether you offer a service, your answer can end up on your profile. Answering carelessly, or in a hurry, can put the wrong thing there. Before you reply, check that the request really comes from your Google profile and not from a stranger. When in doubt, open the profile yourself instead of replying to a message.
Why this matters for a Florida business
Think about how many places your information lives: your Google profile, your website, Facebook, Yelp, Apple Maps, industry directories. When they disagree, Google has to choose. It may choose the wrong one.
This matters even more when your customers search in two languages. A Spanish-speaking customer in Orlando may see a service described one way and an English-speaking customer another way. If a detail is old (a former phone number, a closed second location, a service you stopped offering), it keeps appearing until someone corrects it.
Google's guidelines ask business owners to keep information accurate and to be upfront and honest about it. Collected Info is one more place where that duty shows up.
What to check, and where the answer lives
| What the customer wonders | What Google may have collected | Where it should be corrected |
|---|---|---|
| "Is the phone number right?" | An old number from a directory | The profile and your website |
| "What does this business do?" | A service you no longer offer | The services list and the website |
| "Are they open Sundays?" | Hours from a call or message | Profile hours and special hours |
| "Do they serve my area?" | A service area from an old listing | The profile service area |
| "Do they speak Spanish?" | Nothing, or something unconfirmed | The description and posts, in both languages |
A monthly profile check that includes it
- Open the profile as a customer would. Read the name, category, hours, phone, services, and description on your phone.
- Look for Collected info. If it appears, go through each item, its source, and its date. Confirm what is right and delete what is wrong.
- Search your own business name in English and in Spanish. See what Google shows, and note anything odd.
- Compare with your website and your other listings. The name, address, phone, hours, and services should match everywhere.
- Write down every correction so the same mistake does not come back.
Where AI helps and where it needs a person
AI can compare dozens of listings in minutes and flag the ones that do not match. It can draft the corrected text in English and Spanish.
It cannot know which phone number is the current one, which service you quietly stopped offering, or which answer is safe to give when Google asks. A person who knows the business has to decide what is true. AI brings the speed. People bring the judgment.
Questions to ask an agency or freelancer before you hire
- How do you check that my information matches across Google, my website, and other listings?
- How often do you review my profile, and what do you look at each time?
- What do you do when Google shows something about my business that I did not write?
- Who decides what is true when two sources disagree, you or me?
- Can you describe my services natively in English and Spanish?
- Will you show me what you changed, every month?
The short version
Google can gather facts about your business without you, and a new Collected Info section lets verified owners review them, see their source and date, and delete what is wrong. It is not on every profile yet. Whether you see it or not, keep your profile, website, and listings saying the same true thing, and check it monthly.